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Last Updated July 2007
At Hilton, we strive to deliver outstanding products, services,
and experiences around the world. We value your business and,
more importantly, your loyalty. We recognize that privacy is an
important issue. We have developed this Global Privacy Policy
(this "Policy") to explain our practices regarding the personal
information we collect when you visit this site. Some jurisdictions
also require notice concerning other means of collecting personal
information; for those jurisdictions, this Policy also explains
our practices regarding personal information obtained from
sources other than our websites, such as written or verbal
communications or information collected when you visit one
of our properties.
Please read this Policy carefully before submitting personal
information about you to us. Also, please note that this
Policy does not apply to our processing of personal information
on behalf of and subject to the instructions of third parties
such as airlines, car rental companies and other service providers,
companies that organize or offer packaged travel arrangements,
marketing partners, or customers.
Click on one of the links below to jump to a specific section:
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Personal Information We Collect
At every touch point or guest interaction, we may collect personal
information. In addition to any other information you may choose
to provide to us, this personal information may include: your name
and contact information; date of birth; preferred communication
methods; business name, title and business address; credit card
details, including the three-digit code that appears on the back
of your credit card; member number, frequent flyer or travel
partner program affiliation; date of arrival and departure; room
and vacation preferences; travel history; and details on hotel,
airline and rental car packages you book. We may also record
details on joint travellers, including their names and frequent
flyer numbers, and the age of the driver of the rental car.
In addition we collect other personal information when you
interact with Hilton in various ways such as:
- When you register for a Fast Reservations Account, we also
ask you to select a username and password.
- If you choose to create an online profile for meeting and
event planning (e.g., weddings), we record meeting and
event specifications, the date of the event, number of
guests, details of the guest rooms, and, for corporate
events, information on your organization (name, annual
budget, number of sponsored events per year).
- When you enroll in our HHonors program online, we will also
ask you to indicate whether you are over 18 years old, and record
a HHonors number and password. Also, when you book a Rewards
Reservation or purchase HHonors Points online, we may ask for
additional specific account information such as corporate
account number, group or convention code, travel agent
number or AAA number.
- From time to time, this site may offer a feature that
allows you to send an electronic postcard or otherwise
share a message with a friend. If you choose to do so,
we will ask you for the recipient's name and email
address, along with the text of any message you choose
to include. By using this feature, you warrant that you
are entitled to use and provide us with the recipient's
name and email address for this purpose.
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Use of Personal Information Collected About You
We use your personal information to provide the services you
request from Hilton such as to facilitate: reservations;
the purchase of a vacation package or timeshare; purchases
from the Hilton To Home™; the booking of airfares and rental
cars; membership in the HHonors program; and other transactions.
We also use the personal information to provide you with
information about meeting and event planning and access to
specific account information for administrative purposes.
In addition, we may use the information to: improve Hilton's
services; provide you with the expected level of hospitality;
and ensure the site is of interest to you. We also use details
to send you newsletters, promotions and featured specials, and
to conduct online surveys, sweepstakes, prize draws, and other
contests via email, telephone or postal mail. If you apply for
employment with Hilton, we use the personal information you
supply to process your job application.
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How We Share Personal Information
As a global company, we endeavor to provide you with the same level of
service that you have come to expect at Hilton whether you are in San
Francisco, London or Tokyo. To provide this service, we may share your
personal information with other members of the Hilton Family of companies,
franchisees, managed hotels or service providers that may be located in
countries outside of your own. Although the data protection laws of these
various countries may not be as comprehensive as those in your own country,
Hilton will take appropriate steps to ensure that your personal information
is handled as described in this Policy.
- Hilton Family of companies: We may share personal information
within the Hilton Family of companies that may jointly use
the personal information for the purposes described above.
Hilton Hotels Corporation is the party responsible for the
management of the jointly used personal information.
- Franchised Hotels, Managed Hotels, Timeshare and Fractional
Resorts: We may share personal information with franchised
hotels, hotels that we manage but do not own, timeshare or
fractional resorts in order to provide you with services.
- Electronic Billing Program: If you participate in the "eFolio program",
billing information will be shared with the credit card provider and
if you use a corporate credit card, possibly, your employer.
- Group Events or Meetings: If you visit Hilton as part of a group
event or meeting, information collected for meeting and event
planning may be shared with the organizers of those meetings
and events, and, where appropriate, guests who organize or
participate in the meeting or event.
- Business Partners: From time to time we may partner with other
companies to provide co-sponsored or co-branded promotions,
products and services and may share your information with
our co-sponsor. For example, we may co-sponsor some sweepstakes,
prize draws, competitions or contests on our site with other
companies or we may provide prizes for sweepstakes and contests
sponsored by other companies. If you enter one of these sweepstakes
or contests, we may share your information with our co-sponsor or
the third party sponsor.
- Onsite Services: We may share personal information with providers of
onsite services that provide services such as spa treatments, golf or
dining experiences at a restaurant.
- Service Providers: We rely on service providers to provide certain
products and services, such as credit card billing, reservations
services, and administering the HHonors, Hilton Grand Vacations
Club and The Hilton Club programs, providing services in connection
with our websites, including airline and rental car packages,
communicating news and delivering promotional and transactional
materials via email and direct mail, processing credit card
transactions, data hygiene and enhancement services and
administering sweepstakes, prize draws, competitions and
customer surveys for which it is necessary to provide personal
information. Hilton will disclose personal information to service
providers as appropriate.
- Business Transactions: As we develop our business, we might sell,
buy, restructure or reorganize businesses or assets. In the event
of a merger, consolidation, sale, liquidation or transfer of assets,
Hilton may, in its sole and absolute discretion, transfer, sell or
assign information collected, including without limitation,
non-personal information and personal information, to one or
more affiliated or unaffiliated third parties.
- Other: In addition Hilton may disclose personal information, with or
without prior notice to you, in order to: (i) comply with applicable
laws; (ii) respond to governmental inquiries or requests from public
authorities; (iii) comply with valid legal process; (iv) protect
the rights, privacy, safety or property of Hilton, site visitors,
guests, employees or the public; (v) permit us to pursue available
remedies or limit the damages that we may sustain; (vi) enforce our
Site Usage Agreement; and (vii) respond to an emergency.
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Sensitive Information
The term "sensitive information" refers to information related to your
racial or ethnic origin, political opinions, religion or other beliefs,
health, criminal background or trade union membership. We do not
generally collect sensitive information unless it is volunteered
by you. We may use health data provided by you exclusively to
serve you better and meet your particular needs.
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Personal Information From Children
We do not knowingly collect personal information from individuals
under 18 years of age. As a parent or legal guardian, please do
not to allow your children to submit personal information without
your permission.
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Non-Personal Information
When you visit and interact with this site, Hilton and third parties
with whom Hilton has contracted to provide services to Hilton, may
collect non-personal information (for example, a catalog of the
site pages you visit).
As with many other sites, our site may use "cookies" or other
technologies to help us deliver content specific to your interests,
to process your reservations or requests, and/or to analyze your
visiting patterns. Cookies, by themselves, cannot be used to disclose
your individual identity. This information identifies your browser,
but not you, to our servers when you visit our site. If you want to
remove cookies at any time from your computer, you can delete them
using your browser (consult your browser's "help" menu to learn how
to delete cookies).
We also may collect data by using "pixel tags," "web beacons," "clear
GIFs" or similar means (collectively, "pixel tags") that allow us to
know when you visit our site. Through pixel tags, we obtain non-personal
information or aggregate information (i.e., the domain name, the areas
of the site you visit, your operating system, your browser version, and
the URL you came from) which can be used to enhance your online
experience and understand traffic patterns.
In addition, we may use third party advertisers to serve advertisements
on the Sites. Please note that these third party advertisers also may
use cookies, pixel tags and other technologies to, among other things,
enable such third party advertisers to record which ads your browser
has seen and which site pages you may have been viewing when the ads
were delivered. Hilton does not control the use of this technology or
the resulting information and is not responsible for any actions or
policies of such third parties.
Because non-personal information does not personally identify you,
we may use or disclose such information for any purpose. In some
instances, we may combine non-personal information with personal
information (such as embedding e-mail addresses in cookies). If we
do combine any non-personal information with personal information,
the combined information will be treated by us as personal information
in accordance with this Policy.
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Links to Third-Party Websites
Our site may contain links to third parties' websites. Please note
that we are not responsible for the collection, use, maintenance,
sharing, or disclosure of data and information by such third parties.
If you provide information on third party sites, the privacy policy
and terms of service on those sites are applicable. We encourage you
to read the privacy policies of websites that you visit before
submitting personal information.
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Protecting Personal Information
Hilton will take appropriate measures to: (i) protect personal
information collected against unauthorized access, disclosure,
alteration or destruction, and (ii) keep personal information
accurate and up-to-date, consistent with applicable law. We also
seek to require our affiliates and service providers to exercise
reasonable efforts to maintain the confidentiality of personal
information about you. For online transactions, we use technology
to protect the personal information that you transmit to us via
our site. Unfortunately, however, no security system or system of
transmitting data over the Internet can be guaranteed to be
entirely secure.
For your own privacy protection, we encourage you not to include
sensitive personal information in any emails you may send to us.
Please do not send credit card numbers or any sensitive personal
information to us via email.
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Changing Personal Information
If you have registered for a Fast Reservations Account, the
information you provided to us at the time of registration may be
accessed, reviewed and updated at any time by signing in using
your Username (or HHonors number) and Password (or PIN), and
clicking on "my profile".
To the extent required by applicable law, you may be able to
request that we inform you about the personal information we
maintain about you and, where appropriate, request that we
update, correct, and/or suppress personal information about
you that we maintain in our active database. We will make all
required updates and changes within the time specified by the
applicable law and, where permitted by law, may charge an
appropriate fee to cover the costs of responding to the request.
Such requests must be submitted in writing to the following address:
Hilton Customer Privacy Department, 5001 Spring Valley Road,
Suite 400-W, Dallas, Texas 75244, USA. To protect your confidentiality,
we can only respond to such requests to the email address that you have
registered or otherwise provided to us. Please remember that if you make
such a request, we may not be able to provide you with the same quality
and variety of services to which you are accustomed.
In addition, in some circumstances based on applicable law, you may
request that we cease sharing personal information about you with our
business partners or that Hilton cease the use of personal information
about you on the grounds that such personal information was acquired by
unjust means or used in violation of law by sending your written request
to Hilton Customer Privacy Department, 5001 Spring Valley Road, Suite 400-W,
Dallas, Texas 75244, USA. We will seek to honor those requests consistently
with applicable law.
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Retaining Personal Information
We retain personal information about you for the period necessary to
fulfill the purposes outlined in this Policy unless a longer retention
period is required or permitted by applicable law.
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Choices - Marketing Lists
If you have given us your contact information (mail address,
fax number, email address or phone number), we may want to
inform you about our services or invite you to events by email,
telephone or post.
If you prefer not to receive marketing materials from us,
you may change your preferences at any time by: (i) sending us an email to
e_opt_out@hilton.com; (ii) writing to us (and include your email address)
at Hilton Customer Privacy Department, 5001 Spring Valley Road, Suite 400-W,
Dallas, Texas 75244, USA; or (iii) using the unsubscribe function in the
email you receive from us. We will update your preferences as soon as
reasonably practical.
Please note, however, that if you "opt out" as described above, we
will not be able to remove your personal information from the databases
of affiliates, franchisees or business partners with which we have already
shared your personal information (i.e., to which we have already provided
your personal information as of the date of your opt-out request).
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Other Information
- If you submit an online "pre-application" for timeshare or
if you submit a reservation request online, we may be
required to ask you to provide your annual income range.
If you create an online account for members of Hilton
Grand Vacations Club and/or The Hilton Club, we may also
ask you to provide your member number, the last four
digits of your phone number, and a self-selected password.
- If you are interested in obtaining more information
about franchisee opportunities, we may also collect information
about your specific interests, such as brand, type of ownership
and information about your property type such as current
ownership, size of parcel, location of parcel, number of
rooms, height limitation and time frame for planning or acquisition.
- If you choose to apply online for employment with Hilton,
you will also have the opportunity to send your resume in
electronic form, information on education and employment
history, desired salary scale, working permits, and any
other information you feel is relevant to your application.
If you apply for employment online, any information about
you which is obtained by us during the application process
may be retained by us for purposes of considering your
application for employment, as well as for more general
management and research purposes. Please see our Online
Recruiting Policy for further detail.
- If your U.S. company is a Women's/Minority Business Enterprise
interested in participating in Hilton's Supplier Diversity
Program, you may complete the Supplier Diversity Profile
Application Form online. If you choose to apply, you will
be asked to provide information about your company and its
principals, including the principal's name, address, email
address, ethnicity, contact person's name and email address,
company's tax identification number and legal structure,
and evidence of Women's/Minority Business Enterprise
certification.
- Special Notification for California Residents. Individual
customers who reside in California and have provided their
personal information to the Hilton Family of companies
may request information about our disclosures of certain
categories of personal information to third parties for
their direct marketing purposes. Such requests must be
submitted to us at one of the following addresses: CA_Privacy@Hilton.com
or Hilton Hotels Corporation, Attn: Guest Assistance, 755 Crossover Lane,
Memphis, TN 38117. Within thirty days of receiving such a request, we will
provide a list of the categories of personal information disclosed to third
parties for third-party direct marketing purposes during the immediately
preceding calendar year, along with the names and addresses of these
third parties. This request may be made no more than once per calendar
year. We reserve our right not to respond to requests submitted other
than to the address specified in this paragraph.
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Policy Modifications
We may modify this Policy from time to time. When we make material
changes to this policy we will post the revised policy on the homepage
of our site. You can tell when this Policy was last updated by looking
at the date at the top of the Policy. Any changes to our Policy will
become effective upon posting of the revised Policy on the site. Use
of the site following such changes constitutes your acceptance of the
revised Policy then in effect.
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Questions
If you have any questions about this Policy or how Hilton processes
your personal information, please contact us by email to
customer_privacy@hilton.com or by postal mail to Hilton Customer
Privacy Department, 5001 Spring Valley Road, Suite 400-W,
Dallas, Texas 75244, USA.
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